Author · Researcher · Builder
Shalvi Singh
GTM systems designer. Builder of the GTM World Model.
Work
The GTM World Model began as an attempt to formalize what practitioners usually leave informal: the structure of go-to-market, the difference between a causal claim and a correlational one, and the regime conditions that make both true or false. The model is now in version 3.2, covering 219 terms, 6 tiers, 26 equations with epistemic types, and a measurement-gap register that marks what the model cannot yet measure.
At Surgearc, she applies the model to agentic GTM system design — where the question is not "should we use AI in our GTM?" but "which tier owns this decision, what is the HITL design, and how does the model's refusal gate apply?"
Credentials
The GTM World Model
The GTM World Model is published openly at shalvisingh.com/gtm. It formalizes go-to-market the way economics formalizes markets: with typed equations, a versioned ontology, and epistemic honesty about what is identity, what is causal-but-regime-dependent, and what is merely correlational. The data and engine are downloadable under an open license.
Entity verification
Sameás chain: shalvisingh.com · LinkedIn · GitHub · Google Scholar · X. Wikidata item in progress. Crunchbase profile pending.