Experience

Senior Category Manager, Amazon Grocery

Sep 2025 — Present·New York City

Own end-to-end P&L for the US alcohol category — pricing, assortment, inventory and supply-chain levers across national brands and private labels at national scale.

• Built an agentic decision platform that orchestrates pricing, promo, assortment and replenishment workflows across tools and teams.
• Codified three-tier and state-level constraints into “rules-as-code” so best practices scale across categories and markets.
• Run the business rhythms (WBR/MBR/QBR) for the alcohol portfolio — standardized dashboards, decision frameworks and playbooks now reused by adjacent category teams.
• Translate category strategy into AI and automation roadmaps; mentor PMs and analysts.

Senior Product Manager, Amazon Tours

Aug 2024 — Sep 2025·New York City

Owned global product strategy, roadmap and execution for Amazon Tours, scaling it from a utility tool into a brand-engagement engine across 65+ sites worldwide.

• Stepped in as interim Head of Growth — blended micro-influencer campaigns with performance marketing, cutting CPA by 15%.
• Redesigned the booking UX from qualitative user research: 30% fewer no-shows and a 20-point lift in visitor satisfaction.
• Built a supply-demand matching system that raised tour-slot utilization from 62% to 88%, unlocking 50k incremental annual visitors.
• Led a cloud-native API middleware migration off the legacy monolith; 99.99% availability through 100% traffic scaling.
• AI Innovation Champion: custom GenAI support agents cut manual ticket volume by 40% and lifted NPS by 10 points.

Senior Product Manager, Amazon Private Brands

Aug 2022 — Aug 2024·Seattle, WA

Led product strategy and monetization for a $500M+ Private Brands portfolio across paid advertising, organic search discovery and creator content.

• Launched a “Shoppable Video” ad format on product detail pages — +40% CTR and $15M in incremental annual revenue.
• Shipped “Influencer Picks,” a creator-led discovery feature built with 50+ top creators — +25% new-to-brand engagement.
• Managed a $10M digital budget; A/B-tested Sponsored Products algorithms and bidding to improve ROAS by 20%.
• Redesigned the mobile storefront with behavioral clustering, lifting mobile conversion by 12%.

Senior Marketing Manager — Middle East, East Asia & Africa

2018 — 2021·Gurgaon, India

• Drove 21% regional growth using AI-powered marketing and analytics.
• Led the AI-optimized NMAT International launch, improving engagement and sign-up conversion.
• Scaled GMAT Online acquisition via ML-driven segmentation; improved ROI by 9% through spend optimization.

Digital Marketing Manager

2018·Gurgaon, India

• Led a fundraising initiative to 100% ROAS growth in 180 days; delivered 2.5x ROAS via performance marketing.
• Consulting team lead managing a team of six, optimizing donor funnels end-to-end.

Marketing Manager

2016 — 2018·Gurgaon, India

• Managed a $3M paid-media portfolio across 9 brands, improving yield 2% YoY.
• Built TheWhiskeyPedia.com, scaling the community past 1M users.
• Launched Campo Viejo wine digitally — +60% brand affinity in 200 days.

Digital Marketing Head

2014 — 2016·Gurgaon, India

• Grew loyalty app Mojo to 0.8M downloads in 5 months at 39% lower cost.
• Managed $300K/month inventory, improving margins by 3%.
• Led partnerships and acquisition across Flipkart, Paytm, Amazon and more.