Sales & qualification · C3 Funnel & lifecycle
Critical Event
Also: compelling event
Definition. A dated, external trigger creating urgency and a deadline to buy (contract expiry, compliance date, launch). The 'why now' in deal form.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_critical_event,
author = {Singh, Shalvi},
title = {Critical Event — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/critical-event}
} Singh, Shalvi. "Critical Event — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/critical-event