GTM Teardowns

How Snowflake built a $3.4B ARR consumption-based GTM machine

How HubSpot built a $2.6B ARR PLG-to-enterprise flywheel

How Salesforce scaled SLG to $35B ARR and built a Customer 360 platform moat

How Datadog built a $2.6B ARR PLG + enterprise GTM with 130%+ NRR

How Notion built a $10B valuation through bottoms-up PLG and viral coefficient

How Figma built a 50x ARR valuation through community-led PLG and network effects

How Stripe built a $1.9T payment-volume franchise on developer-first, API-led distribution

How Atlassian reached $4.4B revenue with no outbound sales force for years

How Zoom turned a viral freemium loop into 140% net dollar expansion

How Slack reached 143% net dollar retention on bottoms-up virality

How Shopify turned an App Store ecosystem into a $292B GMV commerce platform

How Palantir built a $2.87B forward-deployed enterprise franchise on ontology lock-in

How OpenAI created the AI-assistant category and scaled to a $25B run-rate

How Canva built a 265M-user design platform on programmatic SEO and a useful free tier