Sales & qualification · C3 Funnel & lifecycle
Discovery
Also: discovery call
Definition. The early sales conversation to understand the buyer's situation, pain, and process before proposing a solution.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_discovery,
author = {Singh, Shalvi},
title = {Discovery — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/discovery}
} Singh, Shalvi. "Discovery — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/discovery