Sales & qualification · C3 Funnel & lifecycle

Domain Warm-Up

Definition. Gradually ramping sending volume on a new domain to build sender reputation and protect deliverability.

Established Last updated 2026-06-18

Related terms

Where this sits

Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_domain_warm_up,
  author = {Singh, Shalvi},
  title  = {Domain Warm-Up — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/domain-warm-up}
}

Singh, Shalvi. "Domain Warm-Up — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/domain-warm-up