Demand · C5 Buyer-state, brand & demand
Inbound
Definition. Demand where the prospect initiates contact, having been pulled in by content/SEO/brand. Contrast with outbound.
Related terms
Where this sits
Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.
How to cite this
@misc{shalvi_gtm_inbound,
author = {Singh, Shalvi},
title = {Inbound — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/inbound}
} Singh, Shalvi. "Inbound — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/inbound