Market sizing · C1 Fundamentals & definitions
Market Opportunity
Definition. The size and attractiveness of the opportunity plus the competitive landscape — how big is it and who else is serving it.
Related terms
Where this sits
Part of the Market sizing set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_market_opportunity,
author = {Singh, Shalvi},
title = {Market Opportunity — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/market-opportunity}
} Singh, Shalvi. "Market Opportunity — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/market-opportunity