Meta & foundations · C1 Fundamentals & definitions
Marketing Strategy
Definition. The plan for how you create demand and reach buyers through messaging, content, channels, and campaigns. A subset of GTM strategy.
Related terms
Where this sits
Part of the Meta & foundations set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_marketing_strategy,
author = {Singh, Shalvi},
title = {Marketing Strategy — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/marketing-strategy}
} Singh, Shalvi. "Marketing Strategy — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/marketing-strategy