Positioning · C1 Fundamentals & definitions
Proof Points
Definition. Evidence (data, customer outcomes, references) that substantiates a claim, so messaging persuades rather than merely asserts.
Related terms
Where this sits
Part of the Positioning set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_proof_points,
author = {Singh, Shalvi},
title = {Proof Points — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/proof-points}
} Singh, Shalvi. "Proof Points — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/proof-points