Channels · C2 Motions & channels
VAR
Also: Value-Added Reseller
Definition. A partner that resells your product bundled with their own services (onboarding, training, integration).
Related terms
Where this sits
Part of the Channels set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_var,
author = {Singh, Shalvi},
title = {VAR — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/var}
} Singh, Shalvi. "VAR — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/var