Frameworks · C1 Fundamentals & definitions
4 Ps
Also: Product, Price, Place, Promotion
Definition. The classical marketing-mix abstraction sitting beneath the GTM build sequence. Useful for messaging-level decisions but not a substitute for full GTM strategy.
Related terms
Where this sits
Part of the Frameworks set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_4_ps,
author = {Singh, Shalvi},
title = {4 Ps — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/4-ps}
} Singh, Shalvi. "4 Ps — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/4-ps