Frameworks · C1 Fundamentals & definitions
STP
Also: Segmentation, Targeting, Positioning
Definition. Classical framework: break the market into segments, choose the most attractive ones, then position against them. Feeds ICP definition.
Related terms
Where this sits
Part of the Frameworks set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_stp,
author = {Singh, Shalvi},
title = {STP — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/stp}
} Singh, Shalvi. "STP — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/stp