Market sizing · C1 Fundamentals & definitions
Market Segmentation
Definition. Dividing the market into groups (by firmographics, behavior, need) so messaging and motion can be targeted rather than sprayed.
Related terms
Where this sits
Part of the Market sizing set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_market_segmentation,
author = {Singh, Shalvi},
title = {Market Segmentation — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/market-segmentation}
} Singh, Shalvi. "Market Segmentation — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/market-segmentation