Shalvi Singh's writing

Positioning · C1 Fundamentals & definitions

Positioning

Definition. The slot you claim in the customer's mental market map — the category you occupy and how you compare. Strong positioning includes proof points, competitive differentiation, and a 'why now'.
Established Last updated 2026-06-18

In practice

April Dunford's work (Obviously Awesome) is the canonical reference: positioning = context that makes your value obvious to the right buyer.

Related terms

Value PropositionCompetitive PositioningCategory DesignMessaging Framework

Where this sits

Part of the Positioning set within the GTM World Model — cluster C1, Fundamentals & definitions.

How to cite this

@misc{shalvi_gtm_positioning,
  author = {Singh, Shalvi},
  title  = {Positioning — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/positioning}
}

Singh, Shalvi. "Positioning — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/positioning