Positioning · C1 Fundamentals & definitions
Value Proposition
Also: value prop
Definition. The unique, measurable benefit you deliver and how it differs from the status quo. The promise around which messaging is built.
Related terms
Where this sits
Part of the Positioning set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_value_proposition,
author = {Singh, Shalvi},
title = {Value Proposition — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/value-proposition}
} Singh, Shalvi. "Value Proposition — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/value-proposition