Positioning · C1 Fundamentals & definitions
Category Design
Also: category creation
Definition. Defining and owning a new market category rather than competing inside an existing one — shaping the frame buyers use to evaluate.
Related terms
Where this sits
Part of the Positioning set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_category_design,
author = {Singh, Shalvi},
title = {Category Design — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/category-design}
} Singh, Shalvi. "Category Design — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/category-design