Frameworks · C1 Fundamentals & definitions
AIDA
Also: Attention, Interest, Desire, Action
Definition. A classic funnel/communication model of buyer progression, historically used by marketing.
Related terms
Where this sits
Part of the Frameworks set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_aida,
author = {Singh, Shalvi},
title = {AIDA — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/aida}
} Singh, Shalvi. "AIDA — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/aida