Funnel & lifecycle · C3 Funnel & lifecycle
Funnel
Also: marketing funnel, sales funnel
Definition. The model of buyer progression through stages of mindset: Awareness → Consideration → Conversion (→ Retention/Expansion).
Related terms
Where this sits
Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_funnel,
author = {Singh, Shalvi},
title = {Funnel — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/funnel}
} Singh, Shalvi. "Funnel — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/funnel