Shalvi Singh's writing

Funnel & lifecycle · C3 Funnel & lifecycle

Outer Flywheel

Also: Attract-Engage-Convert-Expand, GTM flywheel

Definition. A cyclical alternative to the linear funnel: Attract -> Engage -> Convert -> Expand, looping back as expansion and advocacy feed new attraction. Matches non-linear modern buying (buyers self-research before contact) and frames GTM as a momentum-gathering loop rather than a one-way drop-off.
Established Last updated 2026-06-18

In practice

In agentic-GTM framing, one outer business-outcome flywheel wraps hundreds of inner task-level agent flywheels (each running Sense-Reason-Act-Learn).

Related terms

FunnelBowtie ModelLand and ExpandAdvocacyAgentic GTM

Where this sits

Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_outer_flywheel,
  author = {Singh, Shalvi},
  title  = {Outer Flywheel — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/outer-flywheel}
}

Singh, Shalvi. "Outer Flywheel — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/outer-flywheel