Motions · C2 Motions & channels
Advocacy
Also: referrals, word-of-mouth
Definition. Existing customers actively recommending the product, generating high-trust pipeline.
Related terms
Where this sits
Part of the Motions set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_advocacy,
author = {Singh, Shalvi},
title = {Advocacy — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/advocacy}
} Singh, Shalvi. "Advocacy — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/advocacy