Shalvi Singh's writing

Motions · C2 Motions & channels

Community-Led

Definition. Customers, fans, and builders drive awareness, acquisition, and expansion. Instead of marketing TO an audience, you create space for them to market WITH you.
Established Last updated 2026-06-18

In practice

Works best with passionate users and creator/developer audiences (e.g. Figma).

Related terms

Word-of-MouthAdvocacyEcosystem-LedGTM Motion

Where this sits

Part of the Motions set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_community_led,
  author = {Singh, Shalvi},
  title  = {Community-Led — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/community-led}
}

Singh, Shalvi. "Community-Led — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/community-led