Motions · C2 Motions & channels
GTM Motion
Also: go-to-market motion, sales motion
Definition. The primary engine by which you acquire and expand customers. Motions are composable (different motions for different segments) and selected largely by deal size (ACV).
Related terms
Where this sits
Part of the Motions set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_gtm_motion,
author = {Singh, Shalvi},
title = {GTM Motion — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/gtm-motion}
} Singh, Shalvi. "GTM Motion — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/gtm-motion