Motions · C2 Motions & channels
Land and Expand
Definition. A motion that wins a small initial footprint, then grows it within the account over time. The economic engine behind NRR.
Related terms
Where this sits
Part of the Motions set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_land_and_expand,
author = {Singh, Shalvi},
title = {Land and Expand — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/land-and-expand}
} Singh, Shalvi. "Land and Expand — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/land-and-expand