Sales & qualification · C3 Funnel & lifecycle
Account Expansion
Definition. Growing revenue within existing accounts through upselling, cross-selling, and seat/usage growth.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_account_expansion,
author = {Singh, Shalvi},
title = {Account Expansion — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/account-expansion}
} Singh, Shalvi. "Account Expansion — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/account-expansion