Sales & qualification · C3 Funnel & lifecycle

Account Manager

Also: AM

Definition. Owns the ongoing relationship with existing accounts, focused on retention and growth post-sale.

Established Last updated 2026-06-18

Related terms

Customer Success Account Expansion NRR

Where this sits

Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_account_manager,
  author = {Singh, Shalvi},
  title  = {Account Manager — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/account-manager}
}

Singh, Shalvi. "Account Manager — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/account-manager