Shalvi Singh's writing

Sales & qualification · C3 Funnel & lifecycle

Customer Success

Also: CS, CSM

Definition. The post-sale function ensuring customers achieve their desired outcomes, driving adoption, retention, and expansion. Not 'support with a nicer name'.
Established Last updated 2026-06-18

Related terms

OnboardingFeature AdoptionChurnNRRAccount ExpansionBowtie Model

Where this sits

Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_customer_success,
  author = {Singh, Shalvi},
  title  = {Customer Success — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/customer-success}
}

Singh, Shalvi. "Customer Success — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/customer-success