Shalvi Singh's writing

Product-led growth · C2 Motions & channels

Onboarding

Definition. Guiding a new user or customer to first value and successful setup. Owned by CS in SLG, by product design in PLG.
Established Last updated 2026-06-18

Related terms

ActivationCustomer SuccessBowtie Model

Where this sits

Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_onboarding,
  author = {Singh, Shalvi},
  title  = {Onboarding — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/onboarding}
}

Singh, Shalvi. "Onboarding — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/onboarding