Shalvi Singh's writing

Frameworks · C1 Fundamentals & definitions

Bowtie Model

Definition. Winning by Design's customer-journey model extending the funnel through post-sale: Acquisition (lead gen → development → qualification → closed-won) → Handoff (onboarding, first value) → Retention & Expansion (adoption → renewal → expansion). Visualizes the whole recurring-revenue lifecycle as a bowtie.
Established Last updated 2026-06-18

Related terms

FunnelSPICEDCustomer SuccessNRRLand and ExpandOuter Flywheel

Where this sits

Part of the Frameworks set within the GTM World Model — cluster C1, Fundamentals & definitions.

How to cite this

@misc{shalvi_gtm_bowtie_model,
  author = {Singh, Shalvi},
  title  = {Bowtie Model — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/bowtie-model}
}

Singh, Shalvi. "Bowtie Model — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/bowtie-model