Shalvi Singh's writing

Metrics · C4 Economics & metrics

NRR

Also: Net Revenue Retention, NDR

Definition. Recurring revenue retained from existing customers including expansion, net of churn and contraction. Above 100% means the base grows without new logos.
Established Last updated 2026-06-18

Related terms

GRRExpansion RevenueChurnAccount ExpansionRetention

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_nrr,
  author = {Singh, Shalvi},
  title  = {NRR — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/nrr}
}

Singh, Shalvi. "NRR — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/nrr