Metrics · C4 Economics & metrics

GRR

Also: Gross Revenue Retention

Definition. Recurring revenue retained excluding expansion — pure leak measure; capped at 100%.

Established Last updated 2026-06-18

Related terms

NRR Churn Retention

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_grr,
  author = {Singh, Shalvi},
  title  = {GRR — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/grr}
}

Singh, Shalvi. "GRR — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/grr