Metrics · C4 Economics & metrics
Retention
Definition. The degree to which customers stay and keep paying; the foundation of recurring-revenue economics.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_retention,
author = {Singh, Shalvi},
title = {Retention — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/retention}
} Singh, Shalvi. "Retention — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/retention