Product-led growth · C2 Motions & channels
Activation
Also: activation milestone, aha moment
Definition. The point where a new user first experiences core product value; the leading indicator of PLG conversion and retention.
Related terms
Where this sits
Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_activation,
author = {Singh, Shalvi},
title = {Activation — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/activation}
} Singh, Shalvi. "Activation — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/activation