Shalvi Singh's writing

Product-led growth · C2 Motions & channels

Product-Led Growth

Also: PLG, product-led

Definition. The product is the primary driver of acquisition and expansion; users self-serve via freemium or trial and experience value before talking to sales. Bottom-up adoption.
Established Last updated 2026-06-18

In practice

Best for simple, intuitive products; rarely exists in pure form — usually collapses into a broader customer-experience motion.

Related terms

FreemiumFree TrialActivationPQLBottom-Up AdoptionSelf-ServeHybrid MotionGTM Motion

Where this sits

Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_product_led_growth,
  author = {Singh, Shalvi},
  title  = {Product-Led Growth — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/product-led-growth}
}

Singh, Shalvi. "Product-Led Growth — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/product-led-growth