Product-led growth · C2 Motions & channels
Self-Serve
Definition. A buying path where customers sign up, onboard, and pay without sales involvement.
Related terms
Where this sits
Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_self_serve,
author = {Singh, Shalvi},
title = {Self-Serve — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/self-serve}
} Singh, Shalvi. "Self-Serve — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/self-serve