Pricing · C1 Fundamentals & definitions
Freemium
Definition. A permanently free tier that drives adoption and upgrades to paid plans; a core PLG entry mechanism.
Related terms
Where this sits
Part of the Pricing set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_freemium,
author = {Singh, Shalvi},
title = {Freemium — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/freemium}
} Singh, Shalvi. "Freemium — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/freemium