Pricing · C1 Fundamentals & definitions
Pricing & Packaging
Definition. How you capture value: the pricing model, tier structure, and packaging of features. Pricing signals positioning, affects which channels are viable, and shapes the sales motion.
In practice
A $15/mo product and a $150K/yr product require fundamentally different GTM even if they solve similar problems.
Related terms
Where this sits
Part of the Pricing set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_pricing_and_packaging,
author = {Singh, Shalvi},
title = {Pricing & Packaging — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/pricing-and-packaging}
} Singh, Shalvi. "Pricing & Packaging — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/pricing-and-packaging