Shalvi Singh's writing

Metrics · C4 Economics & metrics

ACV

Also: Annual / Average Contract Value

Definition. The annualized value of a customer contract. Average ACV benchmarks deal size and is the primary input to choosing a GTM motion.
Established Last updated 2026-06-18

In practice

Rough motion bands: PLG <$5K, hybrid $5K–$50K, sales-led >$50K.

Related terms

TCVARRGTM MotionAverage Deal SizeASP

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_acv,
  author = {Singh, Shalvi},
  title  = {ACV — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/acv}
}

Singh, Shalvi. "ACV — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/acv