Metrics · C4 Economics & metrics
ARR
Also: Annual Recurring Revenue
Definition. Contracted, recurring (usually subscription) revenue normalized to one year. The headline SaaS growth metric.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_arr,
author = {Singh, Shalvi},
title = {ARR — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/arr}
} Singh, Shalvi. "ARR — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/arr