Metrics · C4 Economics & metrics
MRR
Also: Monthly Recurring Revenue
Definition. Recurring revenue normalized to one month; ARR/12 for steady subscriptions.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_mrr,
author = {Singh, Shalvi},
title = {MRR — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/mrr}
} Singh, Shalvi. "MRR — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/mrr