Metrics · C4 Economics & metrics

ASP

Also: Average Selling Price

Definition. The average price a product or class of products sells for in a market or channel.
Established Last updated 2026-06-18

Related terms

Where this sits

Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.

How to cite this

@misc{shalvi_gtm_asp,
  author = {Singh, Shalvi},
  title  = {ASP — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/asp}
}

Singh, Shalvi. "ASP — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/asp