Product-led growth · C2 Motions & channels
Bottom-Up Adoption
Definition. Traction starts with individual users or small teams, then expands to broader organizational adoption — the classic PLG land pattern.
Related terms
Where this sits
Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_bottom_up_adoption,
author = {Singh, Shalvi},
title = {Bottom-Up Adoption — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/bottom-up-adoption}
} Singh, Shalvi. "Bottom-Up Adoption — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/bottom-up-adoption