Shalvi Singh's writing

Product-led growth · C2 Motions & channels

PQL

Also: Product Qualified Lead

Definition. A lead qualified by in-product behavior (usage hitting expansion-predictive thresholds) rather than marketing engagement. The PLG analog of an MQL.
Established Last updated 2026-06-18

Related terms

Product-Led GrowthActivationHybrid MotionProduct AnalyticsLead Lifecycle

Where this sits

Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_pql,
  author = {Singh, Shalvi},
  title  = {PQL — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/pql}
}

Singh, Shalvi. "PQL — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/pql