Funnel & lifecycle · C3 Funnel & lifecycle

Lead Lifecycle

Also: lead lifecycle management

Definition. The tracked progression of a prospect from anonymous visitor → lead → MQL → SAL → SQL → opportunity → customer, with stage-appropriate engagement.

Established Last updated 2026-06-18

Related terms

Lead MQL SAL SQL Opportunity CQL PQL

Where this sits

Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_lead_lifecycle,
  author = {Singh, Shalvi},
  title  = {Lead Lifecycle — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/lead-lifecycle}
}

Singh, Shalvi. "Lead Lifecycle — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/lead-lifecycle