Shalvi Singh's writing

Funnel & lifecycle · C3 Funnel & lifecycle

CQL

Also: Conversation Qualified Lead

Definition. A lead that has engaged in a real-time conversation (chatbot, AI agent, or live chat) and shown enough intent or fit to route to sales. A modern routing trigger sitting alongside MQL and PQL, reflecting conversational and AI-driven inbound.
Established Last updated 2026-06-18

Related terms

Lead RoutingInboundSpeed-to-LeadMQLPQLLead Lifecycle

Where this sits

Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_cql,
  author = {Singh, Shalvi},
  title  = {CQL — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/cql}
}

Singh, Shalvi. "CQL — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/cql