Demand · C5 Buyer-state, brand & demand
Speed-to-Lead
Also: lead response time
Definition. How fast a high-intent lead gets a response. Best-in-class is under ~10 minutes during business hours; latency loses deals to competitors.
Related terms
Where this sits
Part of the Demand set within the GTM World Model — cluster C5, Buyer-state, brand & demand.
How to cite this
@misc{shalvi_gtm_speed_to_lead,
author = {Singh, Shalvi},
title = {Speed-to-Lead — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/speed-to-lead}
} Singh, Shalvi. "Speed-to-Lead — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/speed-to-lead