Shalvi Singh's writing

Funnel & lifecycle · C3 Funnel & lifecycle

Lead Handoff

Definition. The transition of a lead from marketing to sales. The seam where alignment succeeds or fails; governed by shared MQL/SQL definitions and SLAs.
Established Last updated 2026-06-18

Related terms

MQLSALSLASales-Marketing AlignmentSpeed-to-Lead

Where this sits

Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_lead_handoff,
  author = {Singh, Shalvi},
  title  = {Lead Handoff — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/lead-handoff}
}

Singh, Shalvi. "Lead Handoff — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/lead-handoff