Meta & foundations · C1 Fundamentals & definitions
Sales-Marketing Alignment
Also: smarketing
Definition. Uniting sales and marketing around shared objectives, shared lead definitions, data visibility, and accountability. Where most launches actually fail — at the handoff seams, not the components.
Related terms
Where this sits
Part of the Meta & foundations set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_sales_marketing_alignment,
author = {Singh, Shalvi},
title = {Sales-Marketing Alignment — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/sales-marketing-alignment}
} Singh, Shalvi. "Sales-Marketing Alignment — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/sales-marketing-alignment