Shalvi Singh's writing

Funnel & lifecycle · C3 Funnel & lifecycle

MQL

Also: Marketing Qualified Lead

Definition. A lead that has shown enough engagement and ICP fit to be deemed worth sales attention — typically by crossing a lead-scoring threshold. A mid-funnel object.
Established Last updated 2026-06-18

In practice

Definition is contested; some practitioners only count a lead as MQL once it expresses direct interest in talking to sales.

Related terms

Lead ScoringSALSQLMQASales-Marketing AlignmentLead Lifecycle

Where this sits

Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.

How to cite this

@misc{shalvi_gtm_mql,
  author = {Singh, Shalvi},
  title  = {MQL — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/mql}
}

Singh, Shalvi. "MQL — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/mql