Account-based · C2 Motions & channels
MQA
Also: Marketing Qualified Account
Definition. An account (not an individual) that meets ICP and engagement thresholds enough to warrant sales outreach within an ABM framework.
Related terms
Where this sits
Part of the Account-based set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_mqa,
author = {Singh, Shalvi},
title = {MQA — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/mqa}
} Singh, Shalvi. "MQA — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/mqa